Quack worked closely with its client on the development of a public advocacy campaign regarding cultural intellectual property rights (CIPR), employing various mediums such as videos, social media posts, and press releases, all which aimed to further the project’s reach.

Five videos related to the project were produced by Quack, contributing to the crafting of easily consumable information about a very complicated and sensitive subject.

This integrated approach was a continuation of strategic guidance provided to the client pro gratis previously, when Quack played a pivotal role in publicly addressing the issue of Italian fashion company Max Mara selling plagiarized designs belonging to the Oma ethnic group.