In order to allow the client to engage with the Lao public in an innovative and interactive way, Quack crafted an original songwriting competition, uniting creative minds from concept to execution.

Using promotional materials in the form of videos and graphics as a vehicle to disseminate behavior change communication on themes of breastfeeding, handwashing, food diversity, and continuing education, the activity garnered an incredible 225 video submissions of original songs.

The dynamic campaign culminated in the creation of three chosen songs being further developed and studio-recorded by a professional music producer, and a high-quality music video being shot and disseminated online.