At the start of the Covid-19 pandemic, Quack produced five urgently-needed illustrations that reminded the public that they could still enjoy many of the traditions of the Lao New Year while celebrating under lockdown.
Quack identified an available artist and provided creative direction over a four-day period to bring the concepts to life. Additionally, Quack offered comprehensive costing details and outlined a strategic plan for the dissemination of the illustrations on social media.
This swift and coordinated effort by Quack aimed to visually communicate key messages during a critical time, ensuring both cultural sensitivity and safety awareness amid the challenges posed by the pandemic.