In pursuit of fostering public affection for Laos’ 19 native non-human primate species, Quack conceptualized and executed a captivating campaign.

Leading the campaign’s creative direction, Quack came up with a memorable name and designed a distinctive logo and visual identity that would resonate with the Lao public. For the month-long activity, 30 informative graphics were produced, each accompanied by carefully-crafted captions to engage the audience effectively. The campaign was strategically implemented across various social media platforms, with Quack providing support to partners for content sharing.

The hugely positive response showed that the initiative made a meaningful connection with the target audience and contributed to a heightened appreciation for Laos’ wildlife.